A few minutes with Stephen Colbert can feel like hours. But does it pay off in book sales? LEON DROUIN KEITH asks Colbert, and some authors, in an asap video report.
Evaluating the Colbert Bump
When it comes to the power to sway book sales, Oprah has her club. NPR has its NPRness. And Stephen Colbert claims that he has his "bump" -- a jump in book sales for authors who appear on his faux news show.
But is the "Colbert Report" bump a mountain or a molehill?
asap talked to authors who have sat across the table from Stephen Colbert -- and got on the phone with the man himself -- to better understand this phenomenon (and figure out if it even exists).
Take a look at this video report to get to the bottom of the bump.
___
asap contributor Leon Drouin Keith is an editor at the AP National Desk in New York.
___
Want to comment? Sound off at soundoffasap@ap.org .
©2007 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Learn more about our Privacy Policy.
