A gamer watches an ongoing video game on a giant screen at the World Cyber Games in New York, Friday, Sept. 9, 2005. A study by Bowen Research, a firm that studies consumer attitudes and behavior regarding high tech products, found that more than two-thirds of 535 gamers surveyed felt their games delivered as much emotional impact, if not more, than movies, music or books. Role-playing games, in particular, evoked the most powerful emotional response. (AP Photo/Bernadette Tuazon)